Etc. lands at CES 2025

We’re showcasing solutions in emerging catagories adjacent to BT, from drones to business insights at leading global tech event, CES. In our third annual appearance, we’re excited to share more on how our products, platforms and businesses are solving real-world problems, from opening up the skies for commercial drone use to transforming decision-making across retail, transport and beyond.

Find us at CES Unveiled on Sunday 5th January and Showstoppers on Tuesday 7th January. Or get in touch with [email protected] for press enquiries.

The home of incubation

Etc. is the incubation arm at BT Group, using a startup mindset we reimagine the traditional, utilising our unique assets across BT Group to solve real-world problems that transform businesses and people’s lives.

Check out our latest Etc. news, including how we’re scaling the UK drone industry and unlocking actionable insights.

Award-winning solutions

We are proud to share that our EV charging solution was selected as a CES Innovation Award Honoree for 2024. The annual awards honour outstanding design and engineering in consumer technology products, and have recognised our solution for its unique and sustainable approach to electric charging.

 

Turning data into insights

Our Active Intelligence insights platform helps organisations better understand customers, and make informed choices to enhance experiences, optimise services and drive efficiencies. Using advanced data science and generative AI, the award-winning platform analyses aggregated and anonymised data and trends to create powerful insights. 

Get in touch today at [email protected].

Active Intelligence Blog image

Tom Guy

Managing Director, Etc.

How 25 billion daily data points can transform business decisions.

From retail to transport, real-estate and beyond, our award-winning data platform is helping businesses better understand their customers and make informed choices.

Active Intelligence Blog image - Steve

Steve Wiley

Active Intelligence Director

Unlocking the Future of Decision-Making: Active Intelligence Insights at CES 2025

Representing Etc at CES is a great opportunity to explore emerging technologies and showcase how our Active Intelligence platform transforms decision-making for organisations.

ADHD Hero

Tom Guy

Managing Director, Etc.

Get over yourself… it’s just ADHD

Even talking about ADHD can sometimes make me feel like a fraud, and in the past I’ve worried that naming it could be seen as just giving an excuse for “bad behaviours”. But that’s not the reality. Not even close…

Drones Image - Drones SIM

Ed Hunter

Senior Product Manager - Drone Solutions

Fly smarter: The game-changing impact of 4G on drones

Drones offer immense potential, yet Wi-Fi and radio-linked models haven’t reached the high-speed, reliable UK connectivity standard of mobile phones.